It’s important to be active on the social media platforms that make sense for your business or brand. Knowing where to be is determined by your product or service, target user demographics, and platforms that are trending upwards. Once you decide on the platforms, it’s important that a resource is available (internal or contracted) to share content, answer questions and respond to comments promptly. All responses should have an authentic, genuine, human touch, avoiding the copy/paste method and sounding like a script.
In addition to social media platforms, it’s important to have a presence on popular forums and discussion boards. You’ll want to interact with your direct verticals as well as those teetering on the edge. For example, a website designer would want to interact with communities like Quora and Reddit, focusing on answering questions related to website design. Over time, that designer’s goal is to be seen as a trusted resource for website design. Now, let’s say the designer has niched down to the fitness industry. In an attempt to proactively attract new clients, the designer would want to spend time in fitness-related communities.